For Australian hair, beauty, lash + nail salon owners
The money is
already in
your salon.
Most salon owners leave $30,000–$60,000 on the table every year — through pricing gaps, cost leaks, and hours they don't know they're losing. Twelve modules and twelve interactive tools that show you exactly where yours is hiding.
12 questions. A personalised report. No account needed.
Ready to go? Get the full course — $249
“You're fully booked, you work flat out, and you can't figure out why you're not further ahead.”
That's the gap this course closes.
What the tools commonly find
Representative across AU salon operators.
The problem
Every salon course teaches the same theory. Pricing. Value. Raising rates. You take notes, fill in the workbook, and two weeks later nothing has changed.
Because the workbook didn't know your numbers.
Ours does.
Why it's different
Every other course
Stemm
What owners find
Found in pricing
Single-chair studio. Four services underpriced by an average of $14. Eighteen colour clients a week. $252 left on the table every week — without a single new client, without raising anything dramatically. Just correcting what was already being undercharged.
Labour over benchmark
Seven-chair salon running wages at 54% of revenue. The benchmark for a profitable salon is 45%. That gap was costing $52,000 a year at her revenue. She didn't need more clients — she needed one roster change and a price review.
Annual rebooking uplift
Boutique blonding salon at 62% rebooking. Moving to 75% meant 11 extra visits a month at $180 average — $1,980 more per month. $23,760 a year. No new marketing. Just clients who were already leaving without a next appointment booked.
REPRESENTATIVE SCENARIOS — COMMON FINDINGS ACROSS AUSTRALIAN SALON OPERATORS.
How it works
Diagnose
Answer 12 quick questions. Get a personalised Health Score Report — your biggest profit gap, which area to fix first, and exactly which module to start with.
Learn
Work through the modules at your own pace. Each lesson is short, scannable, and written by an operator — not a consultant. No filler.
Act
Most modules have an interactive tool. Input your numbers and get your answer — a real dollar figure, not a worksheet you have to finish yourself.
The curriculum
3 tracks. 12 modules. All the topics nobody else combines.
Know Your Numbers
Charge Your Worth
Grow Your Salon
The flagship tool — T13
Upload your Xero P&L.
See your numbers benchmarked in seconds.
Export one file from Xero, drop it in. Every cost category — wages, COGS, rent, marketing — benchmarked against Australian salon standards. See instantly where you're on track and where you're not, with a dollar gap for anything off benchmark.
Get Stemm — $249Who this is for
Australian salon and studio owners — hair, beauty, lash, nail, brow, SMP, and barber. Solo operators, boutique salons, and multi-stylist studios.
You don't need an accounting background. You need to be willing to look at the numbers once.
The return
behind where they should be. Every single week.
That's what most owners find when they run the P&L tool. Not because they're bad at business. Because nobody ever showed them their actual numbers. One pricing adjustment. One menu fix. One rebooking conversation. The maths stops being abstract very quickly.
One payment. Lifetime access.
$249AUD — one-time, no subscription
The value isn't in hours of video — it's in 12 tools that give you your numbers, not someone else's. The average owner who runs the P&L tool and Menu Audit together finds $15,000–30,000 a year in underpriced services and recoverable costs.
Get Stemm — $249Secure checkout via Stripe. Terms apply. 14-day refund available.
What's included
- ✓12 self-paced modules across 3 tracks
- ✓12 interactive tools — calculators, audits, generators
- ✓Xero P&L Health Check — upload once, get a personalised audit
- ✓All cheat sheets and PDF downloads
- ✓All done-for-you script templates
- ✓All future module updates
- ✓Lifetime access — come back whenever you need it
Common questions
I don't use Xero. Does this still work?
Yes. Every tool works with any figures you can type in. The Xero CSV upload is one option — the manual entry path works with MYOB, QuickBooks, or a bank statement you've gone through yourself.
Is this only for hair salons?
No. The tools and content work for any service-based beauty business — lash studios, nail salons, beauty rooms, brow bars, SMP studios, barbers. Pricing, labour ratios, menu auditing, and retention all work the same way regardless of which services you offer. The examples lean toward hair because it's the most common, but the maths is universal.
I've done other salon business courses before.
The theory in most courses is similar — pricing, value, raising rates. What's different here is 12 tools that take your specific numbers and produce your specific answer. The Xero Health Check and Menu Audit in particular are unlike anything in Blondi, Antony Whitaker, or Salon Cadence. If you've done the theory but still haven't moved, it's because the worksheets didn't know your numbers. Ours do.
My salon is fully booked. Do I still need this?
Full books and profitable books are different things. A fully booked salon with a 62% rebooking rate, underpriced services, and wages above 50% of revenue is busy and underpaid. Most owners who run the P&L calculator find the gap between what they're earning and what they should be is $20,000–40,000 a year. Being full is a great position to raise prices from — this course shows you how.
How long does it take?
Most owners work through the course over 4–6 weeks at their own pace. Lessons average 8–10 minutes — designed to read between appointments, not marathon sessions. You can start with whichever track is most urgent. Many owners run a tool in the first 20 minutes and find something actionable before they've finished Module 1.
What if I just bought it and it's not right for me?
Email hello@stemm.io within 14 days of purchase. If you've genuinely worked through the course and the tools didn't surface anything useful for your business, we'll refund you. We're confident enough in the product to offer that.
I'm just starting out. Is this too advanced?
If you're pre-revenue or just opened, start with Track 1 (Know Your Numbers) and Track 2 (Pricing). The tools are particularly useful for new owners who are setting prices for the first time — getting your minimum viable price right from day one saves you from years of undercharging.