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E-commerce Website
2023 Health

E-commerce Website

Checkout UX Myotherapy WordPress

The challenge

Client
Every month, the company struggled with an outdated e-commerce platform that frustrated customers and killed conversions. The checkout process was slow and confusing, leading to high drop-off rates. Customers struggled with the clunky navigation, and the conversion rate sat at a painful 0.3%. Additionally, updating content was a nightmare, making it difficult for the business to scale its online presence effectively.

The solution

We designed a modern WordPress + WooCommerce platform with a focus on conversion optimization and seamless user experience. The checkout was simplified, reducing friction and unnecessary input fields. A sleek, user-friendly interface was developed, ensuring customers could easily navigate and complete transactions. The backend was also revamped, making content management effortless.

The results

  • Conversion rate jumped from 0.3% to 2% – a 6.6x improvement in sales.
  • Checkout process is 50% faster – fewer abandoned carts, more completed purchases.
  • Stronger brand credibility – modern design and intuitive UX led to higher trust and engagement.

Key statistics

  • 0.3% → 2% CR
    6.6x higher conversion rate
    Increasing revenue.
  • 50%
    Faster checkout
    Reduced friction and improved UX.
  • 100%
    Higher engagement
    Improved SEO and user retention.
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